Questions or comments about streaming video advertising?
Request Additional Info
Internet Video Ad Spending Growth (US)
2003-2009
Source: eMarketer November 2005
We see a great opportunity to extend the creative effectiveness we've always seen in using video to promote our brands (on television) to reach online consumers and are aggressively developing campaigns to this end.Netimperative
February 8, 2005
Media With Impact
IVN specializes in representing and aggregating the streaming pre-roll media player video ad impressions of premium branded online content publishers in to an online video ad network with a variety of targeting parameters for advertisers.
IVN offers interactive advertising agencies and client direct advertisers the ability to target sites specifically or to access a broader selection of sites that offsets under-delivery issues associated with frequency capping on stand-alone publishers.
IVN has developed a streamlined approach utilizing a centralized ad server that is compatible with all media players, accommodates all media file types and provides a simplified single point of contact with multiple publishers.
Performance Metrics
Streaming online video provides several unique performance measurement metrics to gauge the effectiveness of your video advertising which include:
- Average view time
By measuring how long a user interacted, user interest can be gauged - Video view percentage
What % of the pre-roll was viewed? (Avg. view time divided by length of pre-roll) - Average Interaction Time
How long did a user engage with an ad? Did they mouse, rewind or mute? - Interaction Rate
The number of interactions divided by the number of impressions.
Streaming video offers the brand impact that television provides with the added benefit of real-time performance measurements.
The Internet and traditional TV, from a consumer's standpoint, will continue to get closer and closer together.Los Angeles Times
May 18, 2005
Site Roster
Our current site roster includes:
Site Descriptions
AccuRadio.com
AccuRadio is the world's leading independent, multichannel Internet radio station with more than 240 unique channels of Internet radio including rock, jazz, classical, pop standards, British rock, Celtic, and Broadway. AccuRadio also offers unique interactive features that are not available with terrestrial radio, satellite radio, or any other webcaster. The vast majority of their listeners are professionals listening at work on a broadband Internet. As a result of its reputation in the marketplace, Rolling Stone recently named AccuRadio their favorite multichannel Internet radio in the world.
BroadbandSports
Users upload tag, and share their videos, can make and keep track of their friends with buddy lists, track comments on videos they upload and comment on, save the videos they like with favorites for future viewing. Users can also create profiles with their picture or icon, find other members who share the same interests, send private messages, and post and subscribe to forums where they can be notified when there is activity in a topic they are interested in.
ClipShack
ClipShack is a community for videophiles; a destination where people can post their video for general public viewing and comment, share clips with friends and family, post video to blogs, share information and feedback with other videophiles and wireless media aficionados and gain industry information relevant to digital video creation. The mission of ClipShack is to be the easiest, most fun site for sharing and playing with video.
Go Fish
At Go Fish, our goal is to provide our fast-growing community with the most entertaining online video experience possible and make it easy for talented video producers like you to get discovered. We know you can create fantastic video and GoFish provides you with the rich environment you need to show off your skills. GoFish makes it easy to find what you are looking for as well as the inspiration to share what you've created.
HappyTreeFriends
The Happy Tree Friends produces original animated content featuring cute, cuddly animals whose daily adventures always end up going horribly wrong. No matter how innocently their day begins, it always ends in mayhem. The ensemble cast includes Cuddles, the cutest darn rabbit you'll ever meet, and Petunia, a sweet girl skunk always mindful to wear air freshener. Traveling through picturesque settings and speaking in a kooky language all their own, the Happy Tree Friends never know what chaos lingers just around the bend.
Napster
Napster is committed to making great music experiences more accessible to all music fans. Napster.com gives web users the power to legally listen on-demand to a massive catalog of music from major and independent labels, wherever they are on the Web- for FREE. The Napster music subscription service offers a premium experience that includes unlimited access to CD-quality music and advanced discovery, community and programming features in an advertising-free environment, and Napster To Go subscribers also enjoy unlimited transfer of music to a compatible MP3 player.
PhotoBucket
Photobucket provides a simple, fast, and reliable service that enables efficient sharing and publishing of visual digital content online. Images and videos can be directly linked from Photobucket to any site, including popular sites like MySpace, eBay, LiveJournal, Xanga, Friendster, and Neopets.
SBTV
Small Business Television Network (SBTV) is the first television network on the web devoted 100 percent to the small business market-from business start ups to established enterprises. The site is an innovative multi-platform media company that provides small business owners news and information to help them manage, grow and protect their businesses. It also offers the ability to bridge TV and the Internet with a common message. Programming is available on-demand, 24 hours a day, free of charge. Users have high education levels and use the internet for information and to make purchases.
TurnHere
TurnHere produces professional digital videos which convey authentic experiences of places and leisure activities in cities and neighborhoods around the world designed to assist both travelers and locals in exploring. Each TurnHere digital film is driven by an individual filmmaker's vision, translated into compelling storytelling, engaging narrators, insider perspective and high entertainment value. Every film that carries the TurnHere brand has met rigorous content, production and technical standards.
vMix
vMix is the answer for the participation generation. More than a convenient medium to upload and view consumer-generated videos on the Web, vMix sets itself apart by powerfully combining branded content and licensed music to enable users to effortlessly create compelling video mash-ups and slide shows. vMix technology provides the creative tools for content creators to mix photo slide shows, videos and customizable community pages and make them easily accessible to anyone, anywhere in the world. From its inception, vMix has screened out all objectionable, pornographic & copyrighted content.
Voxant
Voxant is the first viral syndication network for online news, unlocking vast new markets for news organizations and advertisers around the world. Voxant's self-service patent-pending viral mashing technology provides a powerful new way to distribute video, audio, print or still photos, and the ads that accompany them, to any type of Internet-enabled device. Voxant distributes news for leading companies such as CBS, Reuters, MSNBC, Bloomberg and the Associated Press through a partner network that includes Factiva, LexisNexis, Thomson and web publishers.